Three Ways To Bring Excitement To Your Product Launch Event

Introducing a new product to the market is the end result of countless hours spent working on your latest offering, and hosting a product launch event gives you a chance to share your idea with the world while celebrating your staff's hard work. To create a unique event that highlights your product and creates a buzz, consider the following ideas. With a bit of ingenuity, you can get potential customers excited about your newest creation and give everyone an event they're sure to remember.

Create A Grand Entrance

You can give your product launch party a movie premiere feel by adding a red carpet to the entrance of the venue. Consider having a photo backdrop printed for the event, which can be placed alongside the red carpet. This gives your guests a way to be photographed just like A-list Hollywood celebs. Hire a photographer to take pictures of the red carpet entrance, but be prepared for people to take their own pictures and selfies too. Add a sign next to the photo backdrop asking guests to share their pictures on social media, and include a hashtag they can use. The hashtag should include your company or product name to help spread the word about your new product. 

Hire Corporate Entertainment

You'll want to give your event a party atmosphere, so consider hiring a DJ or live band to create an upbeat soundtrack for the event. You can also hire promotional models who can demonstrate your products to guests. If your event will include a seated dinner, having entertainment during the meal can also be a great idea. Magicians can bring a fun touch to the party, and acrobats add a whimsical feeling to your event. Don't forget to hire an emcee for the evening so you can be free to mingle with your party guests. During the meal or the cocktail reception, have your emcee call out your team for all the great work they did to complete your product so they get the attention they deserve. Contact companies or individuals from which you can hire corporate entertainment.

Give Away Some Swag

End the evening by handing out swag bags to your guests as a way of thanking them for coming out. If possible, consider passing out sample sizes of your new product. For products that can't be given out this way, consider having promotional items created for the swag bags. This could include T-shirts, hats, coffee mugs, or pint glasses with your company logo and your new product's name printed on them. Consider putting gift certificates for your business in the bags, and add a fun treat, such as gourmet chocolate, as a finishing touch.

Your product launch can be a great way to network, build excitement for your business, and introduce your product to the world. Have some fun with your launch party, and don't be afraid to get creative with the theme, decor, and entertainment.